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Title "My blood is red and black"
Winner Leo Burnett Tailor Made
Client Hemoba / Esporte Clube Vitória
Awards International ANDY Awards 2013 (Gold) for Best Use of a Celebrity
International ANDY Awards 2013 (Richard T. O'reilly) for Public Service
International ANDY Awards 2013 (Silver) for Public Service

Creative VP

 Marcelo Reis, Creative Director: Marcelo Reis, Guilherme Jahara, Rodrigo Jatene, Art Director: Rodolfo Fernandes, Alexandre Pagano, Guilherme Jahara, Copywriter: Erick Mendonça, João Caetano Brasil